Customer Research

Synthesize customer needs and behaviors into personas, journey maps, and JTBD statements.

19|1|Updated Jan 22, 2026
One-click install
npx skills add https://github.com/zircote/sigint --skill customer-research
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Customer Research
Source: https://github.com/zircote/sigint/tree/main/skills/customer-research
Command: npx skills add https://github.com/zircote/sigint --skill customer-research

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Customer research systematically gathers insights about target users to inform product decisions. This skill covers methodologies for understanding customer needs, behaviors, and preferences.

Core Features & Use Cases

  • Quantitative and qualitative research methodologies for discovering customer needs
  • Persona development, JTBD statements, and journey mapping to guide product strategy
  • Use Case: Develop 2-3 personas and a basic journey map to prioritize features and align teams

Quick Start

Run a discovery interview to identify 3 core customer pains and draft two actionable personas.

Frequently Asked Questions about Customer Research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct customer research for product development?

Customer research systematically gathers insights about target users to inform product decisions using qualitative interviews, persona development, and journey mapping to identify core needs and behaviors.

What is the best way to create user personas and journey maps?

Developing user personas and journey maps involves synthesizing customer needs and behaviors into structured outputs that guide product strategy and align teams around prioritized features.

How do I write JTBD statements from customer interviews?

Writing JTBD statements from customer interviews requires synthesizing qualitative discovery data to identify core customer pains and translate them into actionable job statements.

Can I use qualitative research methods for both B2B and B2C contexts?

Yes, qualitative research methods and journey mapping apply across both B2B and B2C contexts to understand customer needs and guide product decisions effectively.

When do I need to use journey mapping instead of just personas?

Journey mapping is needed when you must visualize the end-to-end customer experience and behaviors over time, whereas personas focus on segmenting user needs and characteristics for targeting.

What's the fastest way to start identifying customer pains?

Run a discovery interview to quickly identify three core customer pains, then draft two actionable personas to structure your initial findings and guide product strategy.