What problem does it solve?
This Skill helps you uncover what customers actually think, feel, and struggle with — so that product messaging, positioning, and UX are grounded in real-world language and needs.
Core Features & Use Cases
- Mode 1: Analyze Existing Assets — extract Jobs to Be Done, Pain Points, Trigger Events, Desired Outcomes, Language/Vocabulary, and Alternatives Considered from transcripts, surveys, tickets, and reviews.
- Mode 2: Digital Watering Hole Research — gather intelligence from online sources (Reddit, G2/Capterra reviews, forums, LinkedIn, indie communities, and social platforms) to surface unfiltered customer signals.
- Synthesis & Output — cluster themes, score frequency and intensity, segment by profile, surface "money quotes," and support outputs like VOC quote banks or personas for downstream messaging and product work.
- Guardrails & Quality — apply recency weighting, bias checks, and confidence labels to signal reliability and guide prioritization.
- Deliverables & Use Cases — inform copywriting, page CRO, product design, and strategy with grounded customer language.
Quick Start
Read the product-marketing context if present, choose Mode 1 or Mode 2, and apply the extraction framework to generate actionable customer insights.