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customer-research

Extract themes, pains, triggers, and outcomes from customer research data.

Updated Apr 3, 2026
Search Tags:#personas#customer research#transcripts#jtbd#voc#review mining#reddit research
One-click install
npx skills add https://github.com/mohammedalaa89/marketingskills --skill customer-research-mohammedalaa89
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-research
Source: https://github.com/mohammedalaa89/marketingskills/tree/main/skills/customer-research
Command: npx skills add https://github.com/mohammedalaa89/marketingskills --skill customer-research-mohammedalaa89

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you uncover what customers actually think, feel, say, and struggle with so your messaging, positioning, personas, and product decisions are grounded in evidence instead of assumptions.

Core Features & Use Cases

  • Analyze Existing Research: Extract themes, pains, triggers, outcomes, vocabulary, and objections from interview transcripts, surveys, support tickets, churn notes, and NPS responses.
  • Find New Research Online: Gather authentic signal from Reddit, G2, Capterra, forums, review sites, and niche communities to understand how real buyers describe their problems.
  • Synthesize and Prioritize: Cluster insights by theme, score them by frequency and intensity, flag contradictions, and identify high-value quotes for messaging or product work.
  • Build Research Deliverables: Produce VOC quote banks, research synthesis reports, JTBD maps, personas, competitive intelligence summaries, and research gap analyses.

Quick Start

Use the customer-research skill to analyze these transcripts and return the top themes, key quotes, and the best deliverable for my goal.

Frequently Asked Questions about customer-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I extract jobs to be done and pain points from customer interview transcripts?▼

Analyze customer interview transcripts by processing text to extract jobs to be done, pain points, trigger events, desired outcomes, and customer vocabulary. The analysis clusters insights by theme and flags high-value quotes for personas or product decisions.

Can I use Reddit research and review mining to understand buyer problems?▼

Yes, you can gather authentic signal from Reddit, G2, Capterra, and forums. Review mining and Reddit research help understand how real buyers describe problems, extracting customer vocabulary and alternative solutions directly from niche communities.

What is the best way to synthesize survey responses and support tickets into actionable insights?▼

The best way to synthesize survey responses and support tickets is to cluster insights by theme, score them by frequency and intensity, flag contradictions, and identify high-value quotes. This produces actionable VOC quote banks, JTBD maps, and research synthesis reports.

Does customer research analysis work for both B2B and B2C marketing decisions?▼

Customer research analysis works for both B2B and B2C marketing decisions. It processes churn notes, NPS responses, and transcripts to extract actionable insights, confidence labels, and research deliverable recommendations for evidence-based messaging and positioning.

How do I build personas and JTBD maps from support tickets and churn notes?▼

Build personas and JTBD maps by feeding support tickets and churn notes into customer research analysis. It extracts desired outcomes, alternative solutions, and customer vocabulary, then recommends appropriate research deliverables for your marketing or product team.

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