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customer-research

Analyze transcripts, surveys, tickets, and online sources to extract customer insights.

Updated Apr 15, 2026
Search Tags:#messaging#personas#surveys#transcripts#competitors#customer-research#voc
One-click install
npx skills add https://github.com/pecorapromotionsllc-cell/voxmerch --skill customer-research-pecorapromotionsllc-cell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-research
Source: https://github.com/pecorapromotionsllc-cell/voxmerch/tree/main/voxmerch-content/external-skills/marketingskills-main/skills/customer-research
Command: npx skills add https://github.com/pecorapromotionsllc-cell/voxmerch --skill customer-research-pecorapromotionsllc-cell

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.

Core Features & Use Cases

  • Mode 1: Analyze Existing Assets (transcripts, surveys, tickets) to extract signal on pains, triggers, outcomes, and language.
  • Mode 2: Go Find Research (online sources such as Reddit, G2, forums) to gather intel on problems, jobs, and competitors.
  • Synthesize findings by clustering themes, scoring frequency and intensity, and extracting "money quotes" for messaging and copy.
  • Produce deliverables like VOC quote banks, personas, or messaging guidance.

Quick Start

Clarify your goal (messaging, personas, or product gaps), choose Mode 1 or Mode 2, and outline a minimum viable research plan.

Frequently Asked Questions about customer-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I extract customer insights from survey transcripts and support tickets?▼

Customer research extracts insights from surveys and support tickets by applying an extraction framework to identify Jobs to Be Done, Pain Points, Trigger Events, Desired Outcomes, and customer language. It clusters themes by frequency and intensity to return a structured synthesis with representative quotes.

What is the best way to gather Voice of Customer data from online forums and Reddit?▼

Voice of Customer research from online sources like Reddit and forums is gathered using digital watering hole research. This approach identifies problems, jobs, and competitor alternatives by analyzing online discussions, then synthesizes findings into themes scored by frequency and intensity.

Can I use customer research to build user personas and messaging guidance?▼

Yes, customer research produces deliverables like user personas, messaging guidance, and VOC quote banks. By clustering extracted insights and identifying representative language, it grounds positioning and copy decisions in actual customer needs rather than assumptions.

How do I analyze existing customer research assets for product gaps and desired outcomes?▼

Analyzing existing customer research assets for product gaps involves applying an extraction framework to identify Trigger Events and Desired Outcomes from transcripts and surveys. Findings are clustered by theme intensity to highlight implications for product decisions.

Does customer research require pre-existing data to generate actionable insights?▼

No, customer research operates in two modes: analyzing existing assets like transcripts and tickets, or conducting digital watering hole research to gather new intel from online sources. You can choose your mode based on available data to outline a minimum viable research plan.

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