What problem does it solve?
You want to uncover what customers actually think, feel, and struggle with so that product, messaging, and copy are grounded in reality rather than assumption.
Core Features & Use Cases
- Extraction framework: capture Jobs to Be Done, pains, trigger events, desired outcomes, exact language, and alternatives considered.
- Mode 1: Analyze existing assets: transcripts, surveys, support conversations, and notes to surface signal and patterns.
- Mode 2: Go find research online: gather intelligence from Reddit, G2/Capterra reviews, forums, and niche communities to fill gaps and triangulate insights.
- Synthesis & guardrails: cluster themes by frequency and intensity, surface “money quotes,” account confidence with recency and source diversity, and identify contradictions.
- Deliverables & reuse: produce a VOC quote bank, top themes, and, if needed, starter personas or competitive intel to inform pages and copy.
Quick Start
Start by defining your goal, then choose Mode 1 (analyze existing assets) or Mode 2 (gather online insights), and run the extraction framework to surface JTBD, pains, triggers, outcomes, language, and alternatives.