customers

Develop ideal customer profiles and buyer personas for market segments.

12|2|Updated Mar 4, 2026
One-click install
npx skills add https://github.com/cogni-work/cogni-works --skill customers
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: customers
Source: https://github.com/cogni-work/cogni-works/tree/main/cogni-portfolio/skills/customers
Command: npx skills add https://github.com/cogni-work/cogni-works --skill customers

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you clearly define and document your ideal customer profiles (ICPs) and buyer personas, ensuring all your marketing and sales efforts are precisely targeted.

Core Features & Use Cases

  • Market-Scoped Profiles: Create customer profiles that apply across all propositions for a given market.
  • Buyer Persona Development: Detail roles, pain points, buying criteria, and information sources for key decision-makers.
  • Use Case: When launching a new SaaS product for mid-market companies, use this Skill to define the VP Engineering's pain points and how they evaluate new software, ensuring your messaging resonates.

Quick Start

Use the customers skill to create ideal customer profiles for the mid-market saas segment.

Frequently Asked Questions about customers

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create an ideal customer profile for a specific market segment?

A buyer persona details the roles, pain points, buying criteria, and information sources for key decision-makers. It supports targeted messaging and sales strategy by analyzing market definitions and proposition messaging for specific market segments.

Can I develop buyer personas for mid-market SaaS segments without manual web research?

You can define customer profiles across all propositions for a given market by analyzing the market definition and user input. This creates market-scoped profiles that apply universally rather than being restricted to a single product offering.

What's the best way to map pain points and buying criteria for targeted messaging?

The best way to map pain points and buying criteria is by analyzing market definitions and proposition messaging to detail key decision-makers. This generates comprehensive ideal customer profiles that directly support and align with your targeted messaging strategy.

Do I need to provide proposition messaging to generate a customer profile?

You need to provide proposition messaging and market definitions to generate a customer profile. The Skill analyzes these inputs alongside user input to detail roles, pain points, and buying criteria, ensuring the resulting profiles support your specific sales strategy.