dan-kennedy-copywriter
CommunityCraft high-converting direct-response copy.
Marketing & Sales#copywriting#urgency#offers#direct-response#headline-writing#pas-framework#cta-writing
Authorleadgenjay
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Copy that fails to persuade or convert is costly for marketing campaigns; this skill provides a proven direct-response framework based on Dan Kennedy's principles to craft copy that sells.
Core Features & Use Cases
- Core Principles: Write Backwards; Write Emotionally, Not Factually; Make Bold Claims; Message-to-Market Match.
- Frameworks & Templates: The PAS framework; headline formulas; offer structures; CTA rules.
- Usage Scenarios: Landing pages, long-form sales letters, email sequences, and offers, with clear guidance and reference materials.
- Reference Materials: Access to swipe-file guidance and copy templates to accelerate results.
Quick Start
Provide the target audience, offer, and tone, and ask for a complete copy plan using the PAS framework.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: dan-kennedy-copywriter Download link: https://github.com/leadgenjay/claude-skills/archive/main.zip#dan-kennedy-copywriter Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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