dark-social-attributor
CommunityMeasure and attribute dark social traffic sources.
Authoraaron-he-zhu
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps users identify and attribute dark social traffic sources, enabling accurate measurement of direct traffic and social ROI.
Core Features & Use Cases
- Dark Social Identification: Analyze and estimate the source of dark social traffic.
- Direct Traffic Decomposition: Understand the composition of GA4 direct traffic through various heuristics.
- UTM Hygiene Spec: Provide a specification for maintaining best practices in share-link/UTM usage.
- Self-Reported Attribution Field: Design a form field for users to indicate how they heard about the brand.
- Use Case: A user with an unexplained spike in direct traffic can use this Skill to analyze and understand the sources of their dark social traffic.
Quick Start
Use the dark-social-attributor skill to analyze direct traffic and attribute dark social sources based on GA4 and GSC data.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: dark-social-attributor Download link: https://github.com/aaron-he-zhu/aaron-marketing-skills/archive/main.zip#dark-social-attributor Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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