darling-martech-copy
CommunityJacob's voice copy that converts.
Content & Communication#microcopy#copywriting#brand-voice#case-study#ux-copy#cta-copy#hero-headlines
AuthorDarlingMarketingandTech
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This skill standardizes and crafts copy in Jacob Darling's direct, confident voice across the entire Darling MarTech site, ensuring messaging is consistent, personal, and free of corporate jargon.
Core Features & Use Cases
- Voice Principles and Calibration: defines how Jacob speaks, including directness, warmth, and strategic focus, ensuring every page copy stays on-brand.
- Copy by Context: provides guidance for hero headlines, CTAs, error messages, empty states, navigation labels, and form copy, with concrete rules on tone and outcome-focused language.
- Case study framing and microcopy: includes templates and examples for case studies, 404s, and microcopy that strengthens the user experience.
Quick Start
Generate hero headline copy in Jacob's voice for the home page and apply the rules from the Voice Principles section.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: darling-martech-copy Download link: https://github.com/DarlingMarketingandTech/darling-martech/archive/main.zip#darling-martech-copy Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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