demand-gen

Orchestrate B2B marketing pipeline creation, managing MQL/SQL lifecycle and lead routing.

6|1|Updated Feb 20, 2026
One-click install
npx skills add https://github.com/aviskaar/open-org --skill demand-gen-aviskaar
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: demand-gen
Source: https://github.com/aviskaar/open-org/tree/main/skills/demand-gen
Command: npx skills add https://github.com/aviskaar/open-org --skill demand-gen-aviskaar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This Skill automates the entire pipeline creation engine for B2B marketing, ensuring a predictable flow of qualified leads and meetings for the sales team.

Core Features & Use Cases

  • Pipeline Orchestration: Manages the MQL/SQL lifecycle, paid ads, lead routing, and event-sourced leads.
  • Attribution & Optimization: Attributes revenue to marketing channels and optimizes budget allocation based on performance.
  • Use Case: A marketing leader can use this skill to set a monthly pipeline target and have the skill automatically manage paid ad campaigns, score incoming leads, route them to sales, and track performance across all channels.

Quick Start

Use the demand-gen skill to generate 50 qualified meetings this month for the enterprise team.

Frequently Asked Questions about demand-gen

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate B2B lead generation and MQL to SQL lifecycle management?

B2B lead generation and MQL/SQL lifecycle management are automated by orchestrating paid ads, scoring incoming leads, and routing them directly to sales. This ensures a predictable flow of qualified meetings for the sales team.

What's the best way to attribute revenue to B2B marketing channels and optimize pipeline?

Revenue attribution to B2B marketing channels is handled by tracking performance across all campaigns and optimizing budget allocation based on results. This pipeline optimization ensures marketing spend targets the highest converting sources.

Do I need paid-ads-manager and lead-routing sub-skills to run demand generation campaigns?

Yes, paid-ads-manager and lead-routing sub-skills are required dependencies for execution. The demand generation engine coordinates these sub-skills to manage ad campaigns and automatically route qualified leads to sales.

Can I set a monthly pipeline target and have the system automatically fill the sales calendar?

You can set a monthly pipeline target to automatically manage paid ad campaigns, score leads, and route them to sales. This orchestration fills the sales calendar with qualified meetings based on your defined target.

How does event-sourced lead generation work for B2B marketing ops?

Event-sourced lead generation for B2B marketing ops captures leads generated from events and feeds them into the pipeline. The engine scores these leads and coordinates routing to ensure event-sourced contacts enter the MQL/SQL lifecycle.

Why use an orchestrated pipeline creation engine instead of standalone marketing tools?

An orchestrated pipeline creation engine unifies paid ads, lead routing, and revenue attribution into a single system. Unlike standalone marketing tools, it automatically optimizes budget allocation and manages the entire MQL/SQL lifecycle end-to-end.