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demand-gen-campaign-brief

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Turn briefs into winning demand-gen campaigns.

Marketing & Sales#planning#marketing#framework#demand-gen#b2b#b2c#campaign-brief
Authormartiraste-lgtm
Version1.0.0
Installs0

System Documentation

What problem does it solve?

The Demand Gen Campaign Brief Generator helps marketing teams create a single source of truth for campaigns, enabling intake-led planning and avoiding scattered, misaligned execution. It guides users from intake questions to a complete, strategic brief using the SCOPE framework and a structured funnel map.

Core Features & Use Cases

  • Structured intake and briefing process that aligns stakeholders before creative work.
  • SCOPE Framework: Strategy → Channel Mix → Objectives → People (audience) → Execution to guide planning and measurement.
  • 3 Messaging Pillars model to define credible, testable core arguments per campaign.
  • Campaign Funnel Mapping to assign assets to TOFU/MOFU/BOFU stages and ensure channel coherence.
  • Channel Role Matrix guidance to select and sequence channels for demand-gen campaigns.
  • Benchmark-driven targets and anti-patterns to set realistic expectations and guardrails.

Quick Start

Generate a complete Campaign Brief by answering the intake questions and applying the SCOPE framework.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: demand-gen-campaign-brief
Download link: https://github.com/martiraste-lgtm/claude-skills/archive/main.zip#demand-gen-campaign-brief

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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