What problem does it solve? Users blame themselves when products confuse them, but the root cause is almost always design failure: missing signifiers, broken mappings, absent feedback, or mismatched mental models. This Skill gives you Don Norman's complete framework to diagnose why an interface is confusing and prescribe concrete fixes. ## Core Features & Use Cases - Seven Design Principles: Apply affordances, signifiers, mappings, constraints, feedback, conceptual models, and discoverability to audit any physical or digital product. - Error Analysis: Classify slips and mistakes, then design prevention (constraints, undo) and recovery (clear messages, preserved work) mechanisms. - Scored Diagnostic: Run the 5-row Quick Diagnostic to score designs out of 10 and identify which gulfs of execution or evaluation are broken. - Use Case: When users keep clicking the wrong control or abandoning a flow, walk the interaction through the Seven Stages of Action to pinpoint exactly where the design fails and which principle fixes it. ## Quick Start Ask the AI to audit your checkout flow using the Design of Everyday Things framework and score it with the Quick Diagnostic.