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developer-marketing-playbook

Community

DevRel, docs & community growth playbook

Marketing & Sales#devrel#hackathons#developer-marketing#docs-growth#community-funnels#api-dx
AuthorGingiris-1031
Version1.0.0
Installs0

System Documentation

What problem does it solve?

The Developer Marketing Playbook helps dev-tools startups articulate how to reach engineers through DevRel, docs-led growth, DX improvements, and community funnels, turning engineering-led adoption into scalable growth.

Core Features & Use Cases

  • DevRel program design: roles, metrics, and activities that drive developer adoption.
  • Docs as growth engine: strategy for documentation, interactive examples, and contribution models.
  • API developer experience: zero-config onboarding, multi-language SDKs, and churn reduction.
  • Community funnels and hackathon ROI: funnel stages from lurker to champion and measuring ROI.
  • Use Case: A developer tooling company uses the playbook to design a 6-month DevRel plan and 3-month docs roadmap that increases API signups.

Quick Start

Install the developer-marketing-playbook and begin by outlining your DevRel roles, DX improvements, and the community funnel.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

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Please help me install this Skill:
Name: developer-marketing-playbook
Download link: https://github.com/Gingiris-1031/gingiris-skills/archive/main.zip#developer-marketing-playbook

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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