diagnose-acquisition

Diagnose acquisition channels by evaluating downstream activation, retention, and monetization metrics to calculate quality-adjusted CAC. This process decomposes channel volume across organic, paid, and viral sources to identify bottlenecks and prioritize plays with measurable impact.

Quality-adjusted CAC measures true acquisition cost by factoring in downstream activation rates, retention, and monetization by channel. It evaluates your channel mix to reveal whether growth is healthy or fragile, moving beyond surface-level volume metrics.

Identify top-of-funnel growth bottlenecks by applying end-to-end bottleneck sizing across your channel decomposition. This diagnoses acquisition fragility by evaluating where organic, paid, viral, and content channels fail to drive downstream activation and retention.

Yes, you can analyze organic and viral leverage alongside paid acquisition channels. The diagnostic process decomposes channel volume and applies organic and viral analysis to measure true downstream quality and calculate quality-adjusted CAC.

Prioritize acquisition plays by ranking recommendations based on bottleneck diagnosis and quality-adjusted CAC calculations. This provides a prioritized acquisition plan with measurable success criteria, ensuring top-of-funnel growth impacts downstream retention and monetization.

Evaluate downstream retention and monetization for acquisition diagnosis when assessing whether your channel mix drives healthy or fragile growth. Measuring downstream quality calculates true cost and identifies top-of-funnel bottlenecks to optimize overall CAC.