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discover-competitive-analysis

Construct a competitive analysis report with a feature matrix and positioning map.

527|69|Updated Jan 9, 2026

Search Tags:#benchmarking #positioning #market-research #competitive-analysis #product-strategy #feature-matrix #competitor-intelligence

Ready to run

npx skills add https://github.com/product-on-purpose/pm-skills --skill discover-competitive-analysis

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: discover-competitive-analysis
Source: https://github.com/product-on-purpose/pm-skills/tree/main/skills/discover-competitive-analysis
Command: npx skills add https://github.com/product-on-purpose/pm-skills --skill discover-competitive-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a structured approach to competitive analysis for product teams, enabling quick understanding of rivals and opportunities for differentiation.

Core Features & Use Cases

Scope definition: Identify 3-5 direct competitors and relevant indirect players to frame the market context.
Feature Matrix: Build a consolidated matrix comparing core capabilities across competitors.
Positioning Map: Map competitors on meaningful axes to reveal white space and strategic gaps.
Strengths/Weaknesses & Implications: Document genuine strengths and gaps to inform strategy and messaging.
Output & Documentation: Produce a TEMPLATE.md-compliant report with clear recommendations and source notes.

Quick Start

Run a competitive analysis for a chosen market by identifying 4 competitors, and generate a TEMPLATE.md-compliant report including competitor matrix and positioning.

Frequently Asked Questions about discover-competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a competitor feature matrix for product strategy?▼

To build a competitor feature matrix for product strategy, identify 3-5 direct competitors, gather intelligence on their core capabilities, and consolidate the findings into a structured comparison map to reveal strategic gaps.

What is the best way to map competitor positioning to find market white space?▼

Mapping competitor positioning requires plotting direct and indirect rivals on meaningful strategic axes. This visual mapping process reveals existing market white space and highlights genuine differentiation opportunities for your product.

How do I structure a competitive analysis report for market entry?▼

Structure a competitive analysis report for market entry by documenting competitor strengths and weaknesses, appending a feature matrix, mapping positioning, and formatting the final output with clear recommendations and source notes.

Can I use competitive analysis to evaluate indirect competitors?▼

Yes, you can use competitive analysis to evaluate indirect competitors. The process scopes relevant indirect players alongside 3-5 direct competitors to frame the complete market context before building the comparison matrix.

What should a competitive analysis include for effective product differentiation?▼

A competitive analysis for effective product differentiation should include a consolidated feature matrix, a strategic positioning map, a documented assessment of genuine strengths and weaknesses, and clear implications to inform messaging.

How many competitors should I include for a structured market research analysis?▼

For structured market research analysis, include 3-5 direct competitors along with relevant indirect players. This specific scope frames the market context effectively without overwhelming the feature matrix.