discovery-interview-prep

To prepare customer discovery interviews, define your research goals and target segments to generate a tailored interview plan. This plan includes an opening script, core questions, bias-aware guidance, and success criteria to maximize learning and avoid leading questions.

The best way to structure Jobs-to-be-Done interviews is to use an adaptive question framework that targets customer motivations and constraints. This skill generates ready-to-use JTBD core questions, follow-ups, and success criteria tailored to your specific product management goals.

Yes, the Mom Test methodology supports switch interviews for B2B product management by focusing on past behaviors rather than hypothetical features. The skill tailors question frameworks, bias warnings, and logistics to fit your specific customer segments and research constraints.

Defining success criteria for qualitative research involves setting clear learning goals before speaking with users. This skill produces a tactical interview plan that outlines specific success criteria, closing questions, and logistical constraints tailored to your available customer access.

Use switch interviews when you need to understand the timeline and triggers of a customer changing products, rather than gathering general user insights. This skill guides you through selecting the right methodology and generates matching questions to capture behavioral data.