distribution-physics

A distribution-first go-to-market plan analyzes market dynamics to identify your primary acquisition channel among SEO, paid, and social. It calculates the friction coefficient against your unit economics to ensure the strategy is structurally viable rather than relying on organic discovery.

Identify the primary acquisition channel by analyzing market dynamics across SEO, paid, and social options. A distribution-first approach calculates the friction coefficient between each channel and your unit economics to select the most structurally viable path to market.

Yes, this GTM analysis applies to early-stage products seeking channel diversification, including new product line launches and regional expansions. It evaluates the structural viability of your market entry by mapping distribution channels directly against unit economics.

Calculate channel friction by analyzing the structural relationship between your chosen acquisition channel and unit economics. This friction coefficient determines if your go-to-market strategy is viable or if it relies on the flawed build it and they will come assumption.

You should reject a build it and they will come strategy because it lacks structural viability. A distribution-first GTM plan requires identifying a primary acquisition channel and validating that its friction coefficient supports your unit economics for sustainable market entry.