distribution-physics

Analyze market dynamics to identify a viable primary acquisition channel.

558|75|Updated Dec 18, 2025

Search Tags:#go-to-market #distribution #gtm #unit-economics #market-entry #channel-strategy

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npx skills add https://github.com/winstonkoh87/Athena-Public --skill distribution-physics

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: distribution-physics
Source: https://github.com/winstonkoh87/Athena-Public/tree/main/examples/skills/business/distribution-physics
Command: npx skills add https://github.com/winstonkoh87/Athena-Public --skill distribution-physics

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analyzes whether a product has a structurally viable path to market by applying a distribution-first methodology to align product development with distribution learnings.

Core Features & Use Cases

Identify the primary acquisition channel (SEO, Paid, Social).
Calculate the friction coefficient between the chosen channel and the unit economics.
Reject strategies that rely on "Build it and they will come."

Quick Start

Analyze a product's market-entry scenario and generate a distribution-first GTM plan for the target audience.

Frequently Asked Questions about distribution-physics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a go-to-market plan for a new product line?▼

A distribution-first go-to-market plan analyzes market dynamics to identify your primary acquisition channel among SEO, paid, and social. It calculates the friction coefficient against your unit economics to ensure the strategy is structurally viable rather than relying on organic discovery.

How do I identify the primary acquisition channel for my product?▼

Identify the primary acquisition channel by analyzing market dynamics across SEO, paid, and social options. A distribution-first approach calculates the friction coefficient between each channel and your unit economics to select the most structurally viable path to market.

Does this GTM analysis work for regional expansions and new product launches?▼

Yes, this GTM analysis applies to early-stage products seeking channel diversification, including new product line launches and regional expansions. It evaluates the structural viability of your market entry by mapping distribution channels directly against unit economics.

How do I calculate channel friction against unit economics?▼

Calculate channel friction by analyzing the structural relationship between your chosen acquisition channel and unit economics. This friction coefficient determines if your go-to-market strategy is viable or if it relies on the flawed build it and they will come assumption.

Why should I reject a build it and they will come go-to-market strategy?▼

You should reject a build it and they will come strategy because it lacks structural viability. A distribution-first GTM plan requires identifying a primary acquisition channel and validating that its friction coefficient supports your unit economics for sustainable market entry.