dtc-brand-brain

What problem does it solve?

This Skill turns scattered DTC brand materials (ad exports, customer reviews, competitor creatives, brand guidelines, and performance reports) into a grounded, searchable knowledge base your team can query for clearer creative decisions and strategy.

Core Features & Use Cases

• Maintains a traceable DTC wiki: compiles sources from raw/ into wiki/ with rules that keep every claim backed by an underlying raw file.
• Organizes common growth inputs: centralizes ad hooks/angles, customer pains and objections, competitor positioning, brand voice rules, and performance patterns.
• Supports ongoing updates and QA: provides a compile workflow for new raw files plus a health check mode to flag contradictions and gaps over time.
• Use case: when you dump a month of Meta/TikTok ad exports, customer reviews, and competitor screenshots into raw/, the Skill can compile or update the wiki so you can ask questions like which hooks are working and which objections repeat.

Quick Start

Ask the Skill to set up your DTC Brand Brain by creating the dtc-brand-brain folder structure and scaffolding CLAUDE.md plus the initial wiki index and core topic articles, then direct you to drop your files into the appropriate raw/ subfolders.