dv360-creative-trafficking
CommunityMaster the art of trafficking creatives in Display & Video 360.
Marketing & Sales#video ads#display & video 360#creative trafficking#ad serving#VAST#CTV#ad trafficking
Authorscumunna
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill resolves issues with the correct trafficking of creatives in Display & Video 360, ensuring proper rendering, tracking, and serving.
Core Features & Use Cases
- Creative Trafficking: Ensure creatives are served, render, track, and click through correctly.
- Third-Party Tag Management: Handle third-party tags, VAST, VPAID, click macros, cachebusters, secure/SSL tags, impression pixels, and QA.
- Video and CTV Traffic: Serve video creatives with companion banners, and address issues with CTV ad serving.
- Use Case: For example, a user seeking guidance on traffic a new display ad would use this skill to correctly place third-party tags, configure secure URLs, and run a QA checklist to ensure the ad serves without issues.
Quick Start
To traffic a new display creative, run the following steps:
- Confirm creative hosting model and tracking needs.
- Match creative type to line item and inventory.
- Add trackers and ensure click-through URL is correct.
- Ensure asset URLs are secure.
- Validate VAST for video creatives and CTV deals.
- Perform render-to-click QA checklist.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: dv360-creative-trafficking Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#dv360-creative-trafficking Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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