dv360-deals-and-inventory

Choosing between open auction and a private marketplace in Display & Video 360 depends on your campaign goals. Use open auction for broad reach, while private marketplace deals offer premium inventory access and prioritized delivery for specific audiences.

To set up a programmatic guaranteed deal in DV360, you negotiate terms with the publisher, assign the deal ID to your campaign, and configure the video line item to ensure guaranteed impression delivery and fixed CPM pricing.

If your private marketplace deal is not delivering impressions in Display & Video 360, troubleshooting steps include verifying the deal ID configuration, checking line item targeting restrictions, and ensuring your bid price meets the negotiated floor.

Yes, you need basic campaign setup knowledge and active platform access to configure inventory deals in DV360. Understanding how line items, insertion orders, and targeting work is required to properly assign and troubleshoot deals.

You need a preferred deal in Display & Video 360 when you want first look access to premium inventory at a negotiated fixed price without the strict impression volume commitments required by programmatic guaranteed deals.

A programmatic guaranteed inventory deal in Display & Video 360 is a direct agreement with a publisher reserving a specific number of impressions at a fixed CPM, ensuring guaranteed delivery for high-priority campaigns.