dv360-targeting-and-audiences

Audience targeting in Display & Video 360 is set up by selecting first-party data, Google audiences, or custom segments. You can combine different audience types for wider reach or exclude specific groups to focus on precise segments.

Combining first-party data with Google audiences allows you to optimize campaign reach and engagement. You integrate these audience types within Display & Video 360 to apply precision targeting and exclude irrelevant groups.

Yes, you can apply geographic, device, and content-based contextual targeting alongside custom segments in Display & Video 360. This adds additional reach and relevance to your configured audience segments.

Contextual targeting for product launches works by targeting potential customers with specific demographics and interests. Display & Video 360 applies geographic and content-based parameters to reach users most likely to engage.

Yes, Display & Video 360 targeting allows you to manage frequency and brand safety. Deciding on the optimal audience targeting configuration includes applying these controls to ensure campaigns run securely.