dv360-targeting-and-audiences

What problem does it solve?

This Skill helps users effectively target audiences in Display & Video 360, optimizing campaign reach and engagement by simplifying the setup and management of audience segments and targeting strategies.

Core Features & Use Cases

• Target Audience Selection: Choose between first-party data, Google audiences, and custom segments for precision targeting.
• Combining and Excluding Audiences: Combine different audience types for a wide reach or exclude certain groups to focus on specific segments.
• Contextual Targeting: Apply geographic, device, and content-based targeting for additional reach and relevance.
• Use Case: For a new product launch, target potential customers with specific demographics and interests who are most likely to be interested in the product.

Quick Start

Run the dv360-targeting-and-audiences skill to set up and optimize the audience targeting for your Display & Video 360 campaign.