ecom-promo-effectiveness

Analyze ecommerce promotion effectiveness by evaluating conversion rates, average order value, and customer quality metrics. This Skill applies decision rules to determine if a promotion's conversion rate lift was of high quality.

Measure the margin impact of a promotion by comparing baseline data against the promo window. This Skill requires baseline and promo data inputs to assess customer quality and true conversion lift.

Run a post-promotion analysis by providing conversion rates, average order value, and customer counts for both the promo and baseline windows. The Skill then applies vetoes to determine promotion success.

Yes, promotion analysis requires baseline conversion rate data to compare against the promotion window. You must input data for both periods to evaluate if the conversion rate lift indicates high customer quality.

A conversion rate lift does not guarantee high quality customers because average order value and margin impact must also be evaluated. The Skill applies specific vetoes to ensure the promotion brought in valuable traffic.

Avoid automated promotion effectiveness analysis when you lack baseline window data for conversion rates and average order value. Without baseline metrics to compare against the promo period, the decision rules cannot accurately assess customer quality.