ecom-tracking-sanity

To verify ecommerce tracking accuracy, you validate data points across Shopify, GA4, Meta Ads, Google Ads, and Klaviyo to identify discrepancies. This process compares platform metrics against actual Shopify orders to ensure data integrity for accurate budgeting and performance analysis.

Tracking drift in ecommerce analytics is the percentage of data discrepancy between your tracking platforms and actual Shopify order records. It is categorized into 'Healthy', 'Caution', 'Fix', or 'Kill' statuses based on predefined diagnostic criteria to help prioritize remedial actions.

Yes, you can check Meta Ads and Google Ads tracking data against Shopify orders. The validation process requires integration with these specific platforms to compare reported metrics, identify drift percentages, and categorize the impact of any data discrepancies for informed decision-making.

To find the root cause of data discrepancies in GA4 and Klaviyo, the analysis identifies potential causes of tracking drift and suggests remedial actions. It utilizes data comparison logic and diagnostic rules across your integrated ecommerce platforms to pinpoint exact accuracy failures.

Yes, this tracking verification process works for a 30-day analysis window. You can run the validation to verify tracking accuracy for your ecommerce store over the past 30 days, measuring drift percentages and categorizing the impact of any identified data discrepancies.