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ecommerce.amazon-keyword-share-of-voice

Calculate organic and sponsored share of voice for Amazon keywords.

38|3|Updated Jun 25, 2026
Search Tags:#keyword research#market intelligence#competitive analysis#amazon#ppc#share of voice
One-click install
npx skills add https://github.com/nexscope-ai/nexscope-ecommerce-skills --skill ecommerce-amazon-keyword-share-of-voice
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ecommerce.amazon-keyword-share-of-voice
Source: https://github.com/nexscope-ai/nexscope-ecommerce-skills/tree/main/ecommerce.amazon-keyword-share-of-voice
Command: npx skills add https://github.com/nexscope-ai/nexscope-ecommerce-skills --skill ecommerce-amazon-keyword-share-of-voice

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill solves the challenge of understanding brand dominance and competitive positioning on Amazon by providing granular visibility metrics across organic and sponsored search results.

Core Features & Use Cases

  • Share of Voice Analysis: Calculate organic, sponsored, and combined brand visibility for any keyword across 10 global marketplaces.
  • Competitive Intelligence: Identify top-performing ASINs by click and conversion rates to benchmark your product performance against market leaders.
  • PPC Optimization: Evaluate keyword competitiveness using median PPC bid data and weighted SOV metrics to inform advertising strategy.

Quick Start

Use the ecommerce.amazon-keyword-share-of-voice skill to analyze the brand market share and competitive landscape for the keyword portable charger in the US marketplace.

Frequently Asked Questions about ecommerce.amazon-keyword-share-of-voice

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate Amazon share of voice for specific keywords?▼

Amazon share of voice is calculated by analyzing organic and sponsored search result distribution for specific keywords. This process computes combined brand visibility metrics and benchmarks competitive positioning across 10 global marketplaces.

What is the difference between organic and sponsored share of voice on Amazon?▼

Organic share of voice measures brand visibility in natural search results, while sponsored share of voice tracks paid placements. Analyzing both reveals true market dominance and highlights whether competitors rely on PPC or organic ranking.

Do I need API credentials to analyze Amazon keyword market intelligence?▼

Yes, valid Nexscope API credentials are required to execute data retrieval. This Skill queries the API to fetch search result distributions, PPC bid medians, and top ASIN conversion performance for comprehensive market intelligence reports.

Can I identify top converting ASINs for an Amazon keyword?▼

Yes, competitive intelligence identifies top-performing ASINs by click and conversion rates. This allows you to benchmark your product performance against market leaders for any specific keyword analyzed.

How do I evaluate Amazon PPC bid competitiveness for my target keywords?▼

PPC bid competitiveness is evaluated using median PPC bid data and weighted share of voice metrics. This analysis informs your advertising strategy by revealing keyword costs and competitor visibility across sponsored placements.

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