editorial-calendar

Run the workshop, which walks through five discovery sections covering business goals, audience Perceptions, content pillars, team capacity, and product roadmap. It then generates a 4-week calendar with specific pieces, channels, owners, and distribution plans.

MKT1 is Emily Kramer's B2B marketing framework covering Perceptions, content pillars, the 70/30 product-to-education content split, and theme-based roadmaps. This Skill applies those frameworks to structure calendar generation and avoid random acts of marketing.

Yes, use refresh mode by saying refresh or update the calendar. The Skill asks only what changed since last month, such as new goals, launches, or performance data, and regenerates the plan without repeating all discovery sections.

It produces three artifacts: a 3-month theme roadmap tied to revenue levers, a 4-week detailed calendar with per-piece content briefs, and a repurposing matrix mapping anchor content to derivative formats like social posts and newsletter sections.

With one piece per week or less, the Skill narrows focus to one pillar per month and prioritizes anchor content that can be heavily repurposed. It suggests a pre-post then anchor cadence rather than a full multi-channel calendar.