What problem does it solve? Marketing teams often produce new creative assets every month by default, wasting budget on work that existing validated assets already cover. This Skill enforces a reuse-first principle and a structured decision framework so each campaign territory gets an explicit, auditable production decision before any creative orientation is written. ## Core Features & Use Cases - Four-decision framework: Classifies each territory as REUSE, ADAPT, REFRESH, or CREATE, with support-level nuances declared in the rationale. - Dual decision modes: Distinguishes data-backed decisions (citing CTR, leads, CPL, VTR, clicks, or interaction from the weekly advertising report) from qualitative judgments, and forbids presenting qualitative calls as data-driven. - Structured output schema: Emits a JSON decision_produccion object with evidence, provenance, and inventory-validation flags that the Campaign Manager audits and the Storyteller renders for the committee. - Use Case: When drafting the October executive brief, the Copywriter marks the fiber territory as REUSE citing 1,494 leads from the September 11 report, while marking a new product territory as CREATE with qualitative justification. ## Quick Start Ask the agent to assign a REUSE, ADAPT, REFRESH, or CREATE production decision with its mode and rationale for each territory in this month's campaign brief.
