email-best-practices

Emails go to spam due to missing domain authentication. Fix email deliverability by setting up SPF, DKIM, and DMARC records to verify your sending domain and improve sender reputation so messages reach inboxes.

Set up SPF, DKIM, and DMARC by adding specific DNS TXT records for your domain. This email authentication framework validates your sending server, digitally signs messages, and instructs receivers on handling unauthenticated emails.

Transactional emails deliver account updates and receipts, while marketing emails promote content. Differentiating them is critical because CAN-SPAM, GDPR, and CASL compliance requirements for opt-out mechanisms and consent vary between the two types.

Handle email webhooks and implement retry logic with idempotency to manage high bounce rates reliably. This ensures failed delivery attempts are retried automatically without sending duplicate emails to recipients.

Yes, compliance with CAN-SPAM, GDPR, and CASL is required when sending transactional email. These regulations mandate specific consent management, unsubscribe options, and data protection measures depending on your recipients' jurisdictions.

The best way to implement email capture while ensuring deliverability is to use double opt-in mechanisms and immediately authenticate new sender addresses via SPF, DKIM, and DMARC to prevent spam complaints and bounces.