email-best-practices

To ensure email deliverability, configure SPF, DKIM, and DMARC DNS records for domain authentication. This verifies sender identity and manages reputation so your transactional and marketing emails reliably reach inboxes.

Handle email compliance by implementing consent capture, unsubscribe handling, and data retention logging. Aligning your marketing flows with CAN-SPAM, GDPR, and CASL requirements ensures lawful processing and reduces user complaints.

Process email delivery events by configuring webhooks to track status updates across campaigns. This drives robust error handling, retry logic for failed sends, and automatic suppression list updates to maintain list hygiene.

Separate transactional and marketing email flows when building features to isolate compliance rules and sending reputation. This separation ensures critical user notifications bypass marketing suppression filters and maintain distinct delivery tracking.

Emails bounce due to invalid addresses or poor domain reputation. Manage suppression lists by using webhook-driven event processing to remove bounced addresses, apply retry logic, and enforce list hygiene across campaigns.