email-best-practices

To stop emails going to spam, configure SPF, DKIM, and DMARC email authentication records. This Skill provides guidance for setting up these DNS entries to verify your sending domain and significantly improve email deliverability.

Transactional emails are triggered by user actions like receipts, while marketing emails are promotional. This Skill differentiates both types and provides best practices to ensure you apply the correct CAN-SPAM, GDPR, and CASL compliance rules to each category.

Handle email bounces and manage suppression lists by tracking failed deliveries and recipient complaints. This Skill outlines list management strategies to remove invalid addresses, reduce high bounce rates, and protect your sender reputation.

The best way to ensure email compliance with GDPR and CASL is to implement proper consent tracking and opt-out mechanisms. This Skill provides comprehensive guidance on adhering to these specific regulations to avoid legal penalties.

Email retry logic and idempotency improve sending reliability by automatically resending failed messages without creating duplicates. This Skill explains how to implement these mechanisms for robust email delivery during temporary network failures.