Codify email content rules for deliverability, compliance, and accessibility.
npx skills add https://github.com/wraps-team/skills --skill email-content-guide
Please help me install this Agent Skill. Skill: email-content-guide Source: https://github.com/wraps-team/skills/tree/main/skills/email-content-guide Command: npx skills add https://github.com/wraps-team/skills --skill email-content-guide
Writing email content that lands in the inbox is challenging due to spam filters and complex regulatory requirements. This guide provides a clear, repeatable set of rules to improve deliverability and compliance across all email types.
Create or update an email template to follow these rules for subject lines, preheader, body structure, accessibility, and unsubscribe compliance.
High-intent search queries and answers about installing and using this skill.
Email subject lines that avoid spam filters should be concise, specific, and free of spam triggers to maximize open rates and ensure reliable inbox placement.
The recommended text-to-image ratio for email deliverability is 60/40, using accessible HTML and alt text for images to promote scannability and prevent spam filtering.
Yes, marketing emails require a visible unsubscribe link for CAN-SPAM, GDPR, and CASL compliance, ensuring your automated and campaign emails meet regulatory standards.
Structure transactional email content for accessibility by using accessible HTML, adding alt text for images, and ensuring a scannable body structure with a clear preheader.
An email preheader is the preview text following the subject line, and optimizing it alongside the body structure promotes scannability and improves overall open rates.
Automated emails go to spam when subject lines contain spam triggers, the text-to-image ratio is unbalanced, or unsubscribe compliance is missing, despite valid HTML rules.
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