email-infra

To set up DNS records for cold email deliverability, you need to configure MX, SPF, DKIM, and DMARC records on your domain. This ensures email providers can verify your messages and route them to the inbox rather than spam folders.

The best way to warm up a new email inbox is to follow a strategic timeline that gradually increases sending volume. This process builds a positive sender reputation with providers like Google Workspace and Microsoft 365 before launching full campaigns.

Your cold email infrastructure might land in spam due to incorrect DNS configuration, lack of proper inbox warm-up, or being placed on an email blacklist. Troubleshooting involves verifying your SPF, DKIM, and DMARC records and monitoring deliverability.

You need a separate domain for cold email outreach to protect your primary corporate domain's reputation. Setting up secondary domains with proper MX, SPF, and DKIM configurations allows you to scale email operations without risking main domain deliverability.

To recover from an email blacklist when scaling cold campaigns, you must identify the listing cause, resolve underlying deliverability issues like misconfigured DNS records, and request delisting. Ongoing deliverability monitoring helps prevent future blacklisting.