email-marketing-architect

What problem does it solve?

This Skill helps teams design and document comprehensive email marketing programs that nurture leads, activate trials, onboard new users, retain customers, and drive revenue through lifecycle flows.

Core Features & Use Cases

• Lifecycle email strategy: onboarding, trial nurture, activation, engagement, retention, and upsell campaigns.
• Drip campaign architecture: multi-step flows with timing, branching, and contingent actions.
• Segmentation & personalization: behavior-based, lifecycle-based, and persona-driven messaging.
• Copywriting guidelines: subject lines, body structure, CTAs, and tone aligned to brand.
• Deliverability playbook: sender reputation, authentication, list hygiene, and testing.
• 90-day roadmap: phased implementation plan and measurement framework.

Quick Start

Use the email-marketing-architect skill to craft an end-to-end email marketing strategy for a SaaS startup launching a new product, including onboarding, trial conversion, retention, and upsell campaigns, with example KPIs and a 90-day rollout plan.