email-sequence

A welcome sequence typically runs 3-7 emails over two weeks. Start with an immediate delivery email, follow with a quick win, your origin story, social proof, objection handling, a feature highlight, and end with a conversion ask.

Lead nurture sequences typically contain 5-10 emails sent 2-4 days apart. The exact length depends on your sales cycle, product complexity, and relationship stage with the audience.

Send the welcome email immediately, space early sequence emails 1-2 days apart, nurture emails 2-4 days apart, and long-term emails weekly or bi-weekly. B2B senders should avoid weekends and send at local time zones.

Use a 3-4 email sequence over 7-14 days: a friendly notice with an update link, a reminder about service interruption, an urgent suspension warning, and a final notice. Assume the failure is accidental and keep one clear CTA.

Benchmark open rates are 20-40%, click rates 2-5%, and unsubscribe rates should stay under 0.5%. Track conversion rate specific to each sequence goal and revenue per email where applicable.

Avoid asking for reviews after billing issues, bugs, or negative support interactions. The best timing is after a positive support resolution, a measurable customer achievement, or a renewal.