email-sequence

A welcome sequence typically runs 3-7 emails over two weeks. Start with an immediate delivery email, follow with a quick win, your origin story, social proof, objection handling, a feature highlight, and end with a conversion ask.

Lead nurture sequences generally contain 5-10 emails spaced 2-4 days apart. The exact length depends on your sales cycle, product complexity, and the relationship stage of the audience entering the sequence.

Send the welcome email immediately, space early sequence emails 1-2 days apart, nurture emails 2-4 days apart, and long-term emails weekly or bi-weekly. B2B sends should avoid weekends while B2C can test them.

Use a 3-4 email sequence over 7-14 days: a friendly notice with an update link, a reminder, an urgent suspension warning, and a final notice. Assume the failure is accidental and keep one clear CTA to update payment.

Track open rate (benchmark 20-40%), click rate (2-5%), unsubscribe rate (keep under 0.5%), and conversion rate tied to the sequence goal. A/B test one variable at a time, starting with subject lines for the highest impact.

Trigger a re-engagement sequence after 30-60 days of subscriber inactivity. Use 3-5 emails: a check-in, a value reminder, an optional incentive, and a final last-chance email that cleans the list if there is no response.