engagement-rate-calculator-benchmarker

Calculate and benchmark creator engagement rates across Instagram, TikTok, and YouTube.

20|6|Updated Feb 19, 2026

Search Tags:#benchmarking #content performance #social media metrics #engagement rate #creator marketing #influencer analytics

Ready to run

npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: engagement-rate-calculator-benchmarker
Source: https://github.com/archive-dot-com/creator-marketing-skills/tree/main/skills/engagement-rate-calculator-benchmarker
Command: npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill automates the calculation and benchmarking of creator engagement rates, providing data-driven insights to evaluate creator partnerships and content performance.

Core Features & Use Cases

Calculate Engagement Rates: Computes engagement rates by followers, reach, and views across platforms like Instagram, TikTok, and YouTube.
Benchmark Against Tiers & Niches: Compares calculated rates against industry averages for specific creator tiers and content niches.
Identify Red Flags: Detects suspicious engagement patterns that may indicate fake followers or engagement pods.
Use Case: A brand manager needs to assess if a potential influencer's engagement rate is strong for their follower count and niche. This Skill provides a precise calculation, a benchmark comparison, and an assessment of engagement quality.

Quick Start

Use the engagement-rate-calculator-benchmarker skill to analyze the engagement rate for a TikTok creator with 50,000 followers, providing metrics for their last 5 videos.

Frequently Asked Questions about engagement-rate-calculator-benchmarker

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I calculate and benchmark engagement rates for Instagram, TikTok, and YouTube creators?▼

You can identify fake followers by analyzing suspicious engagement patterns. This tool detects red flags and engagement pods by comparing creator metrics against expected platform and tier benchmarks.

What is a good engagement rate for my social media niche and follower tier?▼

Yes, you can use this tool for influencer analytics by evaluating partnership quality. It calculates engagement metrics for creators and provides actionable insights to guide partnership decisions.

How do I check an influencer's content performance across their last few videos?▼

Benchmarking calculates engagement by followers, reach, and views to identify suspicious patterns. It differs from basic counting by comparing results against niche and tier averages to reveal potential fake engagement.

Does this engagement rate calculator work for creators with 50,000 followers?▼

When calculating engagement rates, a key limitation is relying solely on follower count. This tool avoids this by analyzing reach and views, but accurate benchmarking still requires complete creator data.

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