engagement-suppression-workflow

A sunset workflow in HubSpot automates re-engagement and suppression for dormant contacts using a two-tier system. Tier 1 triggers a re-engagement campaign after a configurable inactivity window, while Tier 2 suppresses contacts who fail to respond within a set re-engagement window.

A two-tier suppression workflow first attempts to re-engage inactive contacts before suppressing them. You need it to safely manage dormant contacts, reducing list decay risk by giving non-responsive users a final engagement opportunity before updating their marketing status.

Yes, automating contact suppression with this two-tier workflow requires HubSpot Marketing Professional or Enterprise. These tiers provide the necessary custom properties, conditional branching, and delay features needed to track suppression status and drive re-engagement decisions.

You configure re-engagement windows by setting delay periods in the workflow and use a custom suppression status property to track contact state. This property drives the conditional branching logic that decides whether to continue re-engagement or update the marketing status.

The best way is a two-tier sunset workflow that enrolls contacts based on last engagement date. It automatically triggers a re-engagement sequence, waits for a configurable period, and uses conditional branching to suppress only those who remain non-responsive.

Yes, you can use manual UI builds, Breeze AI, or the Claude Chrome extension to implement and maintain the sunset workflow. These tools help configure the workflow with necessary guardrails and re-enrollment rules for managing dormant contacts.