engineer-campaign-building

What problem does it solve?

Provides clear, technical guidance to implement, configure, and troubleshoot Braze campaign delivery so teams can reliably send scheduled, triggered, or API-initiated messages without accidental over-sending, misconfigured triggers, or delivery-window failures.

Core Features & Use Cases

• Delivery Type Selection: Guidance to choose between scheduled, action-based (triggered), API-triggered, attribute-triggered, and campaign-connector approaches.
• Triggering & Scheduling: Steps for configuring event and attribute triggers, re-eligibility windows, exception events, Intelligent Timing, and local time zone delivery.
• Rate Limiting & Frequency Capping: How to set per-minute throughput caps, channel or shared limits for multichannel sends, maximum user caps, and global frequency capping rules.
• Integration & API Use: Best practices for wiring API-triggered campaigns, using trigger_properties for templating, and persisting user attributes when needed.
• Auditability & Operations: Using the Content Calendar, send audits, and reference docs to validate campaigns before launch.
• Use case example: Configure an API-triggered transactional campaign that uses trigger_properties for personalized content, enforces a 10k/min rate limit, and respects global frequency capping.

Quick Start

Create or open a Braze campaign, set delivery to API-triggered or action-based as required, add your audience and conversion events, configure rate limiting and re-eligibility, then run a controlled test to validate sends and template rendering.