What problem does it solve?
Braze email creation often requires coordinating multiple editing experiences (HTML editor, drag-and-drop editor), templates, and content blocks, which can slow delivery and introduce inconsistencies across campaigns. This skill consolidates guidance for end-to-end email composition, personalization, and delivery workflows into a single reference.
Core Features & Use Cases
- Dual editing experiences: HTML Editor and Drag-and-Drop Editor to suit pixel-perfect control or rapid iteration.
- Template and content management: work with Email Templates, Content Blocks, and reusable assets to maintain branding and efficiency.
- Personalization and deep linking: apply Liquid personalization, link templates, link aliasing, and universal/app links to tailor messages and track engagement.
- Testing, previews, and compliance: use Inbox Vision, dark-mode previews, preheaders, and unsubscribe/workspace footers to ensure deliverability and compliance.
- Campaign and Canvas workflows: build campaigns or Canvases, iterate with previews, and scale with multivariate and A/B testing support.
Quick Start
Open Braze, start a new Email campaign, select an editing experience (HTML or Drag-and-Drop), configure a template or content blocks, set sending options, and run a test so you can verify rendering across devices.
