engineer-extension-integrations

What problem does it solve?

This Skill helps engineers implement, validate, and troubleshoot third-party extension integrations (surveys, rewards, gamification, learning platforms, and landing pages) so that user identity, custom events, and profile attributes flow reliably into Braze and downstream campaigns.

Core Features & Use Cases

• Integration Patterns: Prescribes webhook-based /users/track flows, Connected Content deep-link calls, and partner SDK callback mappings for event and attribute passthrough.
• Partner Playbooks: Implements practical steps for Typeform, Survicate, Iterate, Jebbit, eduMe, Nift, DOTS.ECO, Punchh, and Digioh integrations.
• Validation & Troubleshooting: Checks for external_id/email threading, SDK initialization race conditions, attribute name mismatches, and Connected Content response handling to avoid lost events and misattributed profiles.
• Event & Attribute Design: Maps partner completion events to Braze custom events and prescribes storing returned metadata as custom attributes for personalization and analytics.

Quick Start

Map the partner webhook or SDK callback to a Braze /users/track or Connected Content request ensuring the user's external_id or email is included and send a test submission to confirm the expected attributes and events appear on the target Braze profile.