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Estilo y Terminología - Movistar

Validates Spanish marketing copy against Movistar style, terminology, and formatting rules.

1|Updated Jun 29, 2026
Search Tags:#spanish#style guide#copywriting#terminology#brand compliance#editorial rules#movistar
One-click install
npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill estilo-y-terminolog-a-movistar-superreal-io
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Estilo y Terminología - Movistar
Source: https://github.com/Superreal-io/maia-campaign-skills/tree/main/estilo-terminologia-movistar
Command: npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill estilo-y-terminolog-a-movistar-superreal-io

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Copywriters and designers producing Movistar campaign content risk using prohibited terms, incorrect product names, wrong price formats, or non-compliant punctuation. This Skill provides the single authoritative reference for Movistar's editorial rules so every piece of copy is consistent and brand-compliant before delivery. ## Core Features & Use Cases - Terminology enforcement: Mandatory and forbidden word tables (e.g., use "sin coste" instead of "gratis", "incidencia" instead of "avería") with context-specific rules. - Format standardization: Exact rules for prices (IVA incl., € symbol), dates (dd/mm/aaaa), telecom units (300Mb vs 5 GB), abbreviations, acronyms, and punctuation. - Product naming control: Official spelling for miMovistar, Mi Movistar, Movistar Plus+, WiFi, 5G, and third-party brands like Apple TV and LALIGA. - Use Case: A copywriter drafts an SMS campaign with a price and a 5G speed claim; the Skill verifies the price includes "IVA incl.", the speed reads "5G+", and no forbidden terms appear before delivery. ## Quick Start Review this campaign copy against the Movistar style and terminology rules and flag every violation with the correct alternative.

Frequently Asked Questions about Estilo y Terminología - Movistar

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I check marketing copy against Movistar brand terminology rules?▼

Load the style rules and compare each piece of copy against the mandatory and forbidden terminology table. Terms like "gratis", "terminal", and "avería" must be replaced with "sin coste", "dispositivo", and "incidencia" respectively before delivery.

What is the correct format for Movistar prices and internet speeds?▼

Prices use the € symbol with no space or trailing period and must include "IVA incl." plus a billing unit like 49,90€/mes. Navigation speeds use 300Mb with no space, while storage capacity uses 5 GB with a space and full capitals.

How should Movistar product names be written in copy?▼

Product names take initial capitals on each word, such as Movistar Fusión and Movistar Car. The configurator is written miMovistar as one word, the self-service app is Mi Movistar as two words, and Movistar Plus+ may be abbreviated as M+.

Can I use exclamation marks and emojis in Movistar communications?▼

Exclamation marks are prohibited in incident, cancellation, and cancellation-related communications and must always use opening and closing signs. Emojis are limited to one per communication and can never replace a word or number.

When should the word "paquete" be used in Movistar copy?▼

The word "paquete" is reserved exclusively for TV packages, such as "el paquete Ficción Total". It should not be used for fiber, mobile, or convergent product bundles in any other context.

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