etkm-audience-intelligence

What problem does it solve?

The skill serves as the routing brain for all ETKM audience-specific work. Load this skill whenever writing, planning, or reviewing content for a specific ETKM audience segment. It guides segment identification, messaging, problem-solution framing, story arcs, objection handling, and CRM arc mapping. All audience data lives in the ETKM Audience Segments database in Notion — this skill tells Claude how to use it. Trigger phrases include "who is this for", "write for [segment]", "what are their pain points", "hooks for parents", "headlines for women", "objection handling", "which segment", "target audience", "persona", "story arc", "transformation story", "what problem do we solve for [group]", "StoryBrand layers", "arc classification", or any task requiring audience-specific content, messaging, or positioning. Replaces: etkm-audience-map, etkm-messaging-playbook, etkm-problem-solution, etkm-story-arcs.

Core Features & Use Cases

• Segment identification and segment routing to the correct Notion record
• Notion-based data querying and retrieval (Demographics, Pain Points, Hooks, Headlines, etc.)
• Application of retrieved fields to generate audience-specific content, messaging, and CRM mappings
• Enforcement of StoryBrand three-layer structure (External, Internal, Philosophical problems)
• Tone guidance and multi-segment content routing and platform adaptation
• CRM/Arc mapping and alignment with marketing pipelines

Quick Start

Identify the target segment for your task, query the ETKM Audience Segments database in Notion, and generate audience-specific content using the retrieved fields.