What problem does it solve?
Scores a launched paid ad (Meta, Google, TikTok, LinkedIn) from real metrics inside an existing eval loop, producing a cycle artifact and a ledger row to ground future decisions without generating new creative or altering channel strategy.
Core Features & Use Cases
- Evaluates one ad cycle per network within an eval loop, returning a cycle artifact and a results row for trend tracking.
- Enforces one-network-per-cycle discipline (audience-temp fidelity) and surfaces measurable signals (primary metric, fatigue signals, guardrails) to guide downstream work.
- Outputs a structured verdict and routing suggestions for next work (write-ad, plan-campaign, run-pipeline) to close the loop between hypothesis and execution.
- Maintains a clear provenance trail to link evidence to the source ad-copy artifact and loop context for future analysis.
Quick Start
Run evaluate-ad for a given loop with a specific network and measurement window to produce the eval artifact and ledger row.