What problem does it solve? Filling a technical event requires deciding which channels reach which audience segments, on what dates, against what registration targets. This Skill produces that acquisition plan for conferences, meetups, and hackathons without re-deriving pricing, positioning, or channel content owned by sibling skills. ## Core Features & Use Cases - Calendar spine selection: Picks the ticketed-conference spine (percent of expected sales at marketing moments) or the free-event spine (percent of attendance goal at fixed offsets), and never blends the two. - Channel and budget menus: Ranks acquisition channels (mailing list, partner channels, local engagement, paid ads, social, press) and budget postures (barter-only through full spread) by effort, value, efficiency, and compliance cost, then re-ranks them against the organizer's actual assets. - Checkpoint targets and re-forecasting: Converts published checkpoint ladders into dated absolute targets net of comp tickets, and diagnoses misses as execution shortfalls versus demand shortfalls before reacting. - Use Case: A volunteer team running a 400-person paid DevOps conference gets a dated campaign calendar with per-phase ticket targets computed against net-of-comps expected sales, a barter-first budget posture, and each channel routed to the sibling skill that executes it. ## Quick Start Ask the assistant to build the marketing plan for your event, stating whether it is paid or free, the attendance or sales target, and the fixed dates such as announcement, early-bird close, and doors.
