event-press-relations

Plans earned press coverage, accreditation, embargoes, and spokesperson handling for technical events.

1|Updated Sep 6, 2026
One-click install
npx skills add https://github.com/samber/dev-event-organizer-skills --skill event-press-relations-samber
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: event-press-relations
Source: https://github.com/samber/dev-event-organizer-skills/tree/main/skills/event-press-relations
Command: npx skills add https://github.com/samber/dev-event-organizer-skills --skill event-press-relations-samber

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Event organizers often build press operations nobody needs, refuse journalists without published criteria, or improvise statements during incidents. This Skill decides whether an event should run a press function at all, then designs accreditation, media pages, embargo posture, on-site handling, and crisis communication grounded in real published policies from PyCon US, FOSDEM, DEF CON, SXSW, MWC, and others. ## Core Features & Use Cases - Press posture decision: Determines whether to run no press function, reactive contact only, a staged build, or a dedicated press function, based on whether any outlet covers the subject and whether registration needs earned coverage. - Two-lane accreditation policy: Drafts eligibility criteria, proof requirements, comp policies, caps, and refusal wording for editorial journalists and independent creators, with the creator lane held to an equal or stricter bar. - Embargo and announcement calendar: Pegs announcements to CFP, lineup, programme, on-sale, and wrap-up beats, and selects an embargo posture from honour-system sends to credential-gated distribution. - On-site and crisis handling: Produces the written recording rule, interview model, and a designated-spokesperson plan with holding statements separated from remedies. - Use Case: A 300-person community Go conference asks whether it needs a press page; the Skill finds no outlet covers the subject and registration is healthy, recommends no press function with PyCon US and FOSDEM as precedent, and routes residual incident exposure to the code-of-conduct skill. ## Quick Start Ask the Skill to design a press accreditation policy and media page for your developer conference, and answer its interview questions about audience, scale, and calendar beats.

Frequently Asked Questions about event-press-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press accreditation policy for a developer conference?

Define eligibility by function rather than title, excluding commercial roles, and require one item of proof such as two recent bylined pieces. Run separate press and creator lanes with the creator lane held to an equal or stricter bar, and publish the criteria before the first application.

Does my community event need a press function at all?

Usually not. If no outlet, newsletter, or creator covers your subject at your scale and registration meets its curve without earned coverage, the correct answer is no press function, with PyCon US and FOSDEM as precedent. Residual incident exposure routes to your code-of-conduct process.

How should I handle embargoed announcements for a conference lineup?

Use an honour-system embargo sent to a named short list with a stated lift date, time, and timezone, upgrading to a pre-brief when a warm outlet exists. Never embargo a page merely scheduled to publish, and never send an embargo nobody asked for.

What creator follower threshold should I set for press passes?

Set a bar proportionate to your own audience and publish it as yours. MWC's 100,000-subscriber and 2,500-view bar is that event's own threshold at its scale, not a standard, and every published policy holds creator lanes to an equal or stricter bar than press lanes.

What should an event spokesperson do during an incident?

One designated spokesperson plus a backup speaks; everyone else is briefed to say nothing. Split the response into a fast holding statement on owned channels and a remedy announcement days later, and never merge the two into one message.

When is barter coverage different from earned press coverage?

The moment anything is promised in return for coverage, such as a logo placement, a pass for obligated posts, or an ad for a feature, it becomes a barter or paid arrangement rather than earned press. Those exchanges belong to a media-partnerships process, priced honestly.