What problem does it solve?
It solves the problem of planning B2B events that fail to produce measurable pipeline, proof, or partnerships by replacing guesswork with a goal-first, metric-backed event design.
Core Features & Use Cases
- Format selection that matches the goal: Chooses the right event type (workshop, dinner, webinar, summit, breakfast, roundtable) based on objective, audience, and constraints rather than starting with a preferred format.
- Budget constraint planning for lean execution: Builds event options using co-hosting, tool sponsorship, anchor speaker trades, and sweat equity, with pricing as a last resort.
- ROI measurement and operational templates: Defines an event brief, run-of-show, and post-event report tied to a primary 30-day metric, including apply-to-attend screening for under-60 person events.
- Example use case: You need a 25-person workshop to advance deals within 30 days; the skill helps select the format, set the pipeline metric, write the event brief, produce a run-of-show, and plan follow-up so the event can be judged as a hit, miss, or partial.
Quick Start
Ask the event-strategist skill to design a lean, apply-to-attend B2B dinner for your ICP with a pipeline-focused 30-day ROI metric and provide an event brief plus a run-of-show.
