What problem does it solve? Events are the most expensive and hardest-to-measure marketing channel, and most teams waste budget on the wrong conferences, weak follow-up, and vanity metrics like badge scans. This Skill turns webinars, conferences, trade shows, dinners, and summits into measurable pipeline by guiding selection, execution, and follow-up for every event role. ## Core Features & Use Cases - Portfolio & ROI evaluation: Decide which events deserve budget using audience-ICP overlap, cost-per-qualified-meeting math, and the three event types (owned, trade show, community), including sponsorship negotiation levers and the side-event play. - Webinar funnel execution: Run the full registration → show-up → live-to-close → nurture funnel with reminder cadences, scripted pitch transitions, and behavior-segmented follow-up. - Speaking & attending motions: Get booked via CFPs, design talks with outline-plus-emotional-storyboard methods, treat recordings as compounding assets, and pre-book meetings without a booth. - Use Case: Your team is offered a $30k conference sponsorship. The Skill walks you through ICP-overlap math, cost-per-qualified-meeting comparison against outbound, negotiation for a speaking slot, and a curated dinner alternative before you commit. ## Quick Start Ask the assistant to evaluate whether sponsoring a specific upcoming conference is worth the budget and to plan the follow-up motion if you go.
