What problem does it solve? Events are the most expensive and hardest-to-measure marketing channel, and most teams waste budget on the wrong conferences, weak follow-up, and vanity metrics like badge scans. This Skill turns webinars, conferences, trade shows, dinners, and speaking slots into measurable pipeline by guiding selection, execution, and follow-up for every event role. ## Core Features & Use Cases - Portfolio & ROI Evaluation: Decide which events deserve budget using audience-ICP overlap math, cost-per-qualified-meeting benchmarks, and the 80/20 selection principle, including sponsorship negotiation tactics and the side-event play. - Webinar Funnel Execution: Run the full four-stage webinar funnel — topic and offer selection, registration pages, show-up reminder systems, live-to-close structure, and behavior-segmented post-event follow-up. - Speaking & Content Compounding: Get booked via CFPs, design talks with outline and emotional storyboarding, and turn recordings into transcripts, clips, and AI-citable content. - Use Case: A B2B SaaS team is offered a $30k conference sponsorship. The Skill walks them through ICP-overlap math, cost-per-qualified-meeting comparison against outbound, negotiation levers like speaking slots, and a curated dinner alternative — then plans the 24-48 hour tiered follow-up. ## Quick Start Ask the assistant to evaluate whether sponsoring a specific conference is worth the budget, or to plan a webinar funnel for your product and target audience.
