What problem does it solve? AI-generated web designs tend to cluster around a few generic looks, making pages feel templated and interchangeable. This Skill provides a disciplined design process that produces intentional, subject-specific visual identities instead of defaults. ## Core Features & Use Cases - Design Planning Workflow: Brainstorm a compact token system covering color palette, typography roles, layout concept, and a single signature element before writing code. - Self-Critique Process: Review plans against the brief to catch generic defaults, then critique the built result with restraint principles and quality floors like responsive layout and keyboard focus. - Copywriting Guidance: Write interface copy with active voice, consistent action naming, and purposeful error and empty states. - Use Case: When asked to build a landing page for a new product, use this Skill to define a distinctive palette, type pairing, and one memorable signature element grounded in the product's subject matter rather than falling back on a standard hero layout. ## Quick Start Design a landing page for my travel planning app with a distinctive visual identity that avoids generic template looks.