What problem does it solve? Marketing teams often chase activity metrics and copy competitor tactics without connecting spend to revenue. This Skill structures executive marketing decisions around a specific customer behavior and economic result, so positioning, channel allocation, and launch sequencing are grounded in evidence rather than dashboards. ## Core Features & Use Cases - Positioning Before Tactics: Builds positioning statements covering best-fit customer, replaced alternative, differentiated value, and credible proof before any channel spend. - Funnel and Channel Economics: Maps the full path from reach to retention, evaluating marginal CAC, payback, attribution confidence, and saturation per channel instead of blended averages. - Launch Sequencing and Retention Analysis: Stages launches from design partners to wide release and inspects cohort retention, expansion, and churn to separate product problems from channel problems. - Use Case: A startup with rising CAC asks whether to scale paid ads. The Skill walks through ICP clarity, funnel bottleneck identification, and per-channel payback analysis, concluding whether to cut spend, fix onboarding, or run a bounded experiment. ## Quick Start Use the executive-marketing skill to evaluate whether our current channel mix and positioning can reach our target CAC payback, and recommend a prioritized sequence of experiments.
