fb-ad-copy

Create RMBC-structured Facebook ad copy with headline, primary text, description, and CTA.

Updated May 19, 2026
One-click install
npx skills add https://github.com/mohammedburqan/es --skill fb-ad-copy-mohammedburqan
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: fb-ad-copy
Source: https://github.com/mohammedburqan/es/tree/main/skills/fb-ad-copy
Command: npx skills add https://github.com/mohammedburqan/es --skill fb-ad-copy-mohammedburqan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires sonnet, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps create high-converting Facebook ad copy that is structured with the RMBC methodology, enabling agents to develop targeted, persuasive campaigns.

Core Features & Use Cases

  • RMBC Framework: Utilizes Stefan Georgi's Research, Mechanism, Brief, Copy methodology for effective ad copy creation.
  • Ad Format Support: Supports single image, carousel, and video ad formats with character limit enforcement.
  • Variation Generation: Generates 3 hook variations per ad format to test and optimize.

Quick Start

Invoke the fb-ad-copy skill with the following inputs: product description, target audience, ad format, key mechanism, offer, and optional tone. Example: 'fb-ad-copy --product-description "Our skincare line..." --target-audience "Women aged 18-35..." --ad-format "carousel" --key-mechanism "Natural ingredients..." --offer "Discount 20%" --tone "conversational"'

Frequently Asked Questions about fb-ad-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write Facebook ad copy using the RMBC framework?

To write Facebook ad copy using the RMBC framework, you provide a product description, target audience, ad format, key mechanism, and offer. The skill then generates structured headlines, primary text, descriptions, and CTA buttons.

Can I generate Facebook ad copy for carousel and video formats?

Yes, you can generate Facebook ad copy for carousel and video formats, as well as single image ads. The skill enforces specific character limits for each format to ensure optimal ad performance across placements.

What do I need to create high-converting Facebook ad copy?

You need a product description, target audience, ad format, key mechanism, and offer to create high-converting Facebook ad copy. An optional tone parameter can also be specified to match your brand voice.

How does the RMBC methodology improve ad copy creation?

The RMBC methodology improves ad copy creation by applying Stefan Georgi's Research, Mechanism, Brief, and Copy process. This structures your campaigns to be more targeted and persuasive for your specific audience.

Does the generated Facebook ad copy include variations for testing?

Yes, the generated Facebook ad copy includes three hook variations per ad format. This allows you to easily test and optimize different angles within your single image, carousel, or video campaigns.

What are the character limits for Facebook ad copy generation?

Character limits for Facebook ad copy generation are enforced automatically based on the selected ad format. This ensures your headlines, primary text, and descriptions meet platform requirements for single image, carousel, and video ads.